User Acquisition Manager

Job description

We’re building the future of reading and listening. Join us.

Serial Box creates short, immersive stories that you can listen to or read. We produce completely original series and tell official new stories around storyworlds like BBC's Orphan Black and characters like Marvel's Black Panther and Jessica Jones.

Our investors have backed companies like Gimlet, Glossier, Slate, Warby Parker, Hotel Tonight, Outdoor Voices. We’ve been featured in The New York Times, Wired, NPR, The Hollywood Reporter, Deadline, Variety, and Forbes.

  • "Like Game of Thrones but for your ears"—i09
  • "The HBO of reading"—NPR
  • "Best of the year"—Apple
  • "Must-have app"—Buzzfeed

About the role:

Serial Box is looking for a detail-oriented ad buyer with strong analytical skills to lead customer acquisition and strategy. We’re in high-growth mode and this role will be responsible for ensuring that every Serial Box user receives the right message at the right time via paid social, display, search.

What you’ll do:

  • PRIORITIZE and EXECUTE: ideate, prioritize, deploy, optimize, and report on all paid marketing efforts, including campaigns on Facebook, Instagram, Reddit, YouTube and other platforms.
  • MODEL: create an effective cross-channel attribution and marketing mix model that shows the ROAS and predicted impact of each channel, proactively moving budget across channels based on performance
  • COLLAB: work with in-house creative team to build and deploy the best creative on the planet across the entire user journey

Job requirements

Who you are:

  • You have 2+ years of in-house or agency experience running paid marketing for a direct-to-consumer company
  • You have impeccable analytical skills and are a genius in Excel and Tableau with SQL experience; Python a plus
  • You self-identify with our core audience—or, at least, deeply understand them
  • You have a knack for figuring out where your audiences live and going after them
  • You know the latest news about Facebook ads manager and know how to select the right bidding strategy for each prospecting and retargeting campaign
  • You're obsessed with Facebook's algorithm and have innovated ways to leverage their pixel to gain an edge on other bidders
  • You have a strong quality assurance process and don't set anything live until you've QA'ed it twice

    This is a FT staff position, based in Manhattan. Serial Box offers an array of benefits including competitive salaries, stock options, health, dental, vision, commuter benefits, health/wellness benefits, and a generous vacation policy. We’re committed to diversity of all kinds — not just on our team, but in our writers rooms and in the stories we bring to listeners and readers. Also, we only hire extremely welcoming, weird, and witty people.

    Serial Box is a digital entertainment platform (audio and reading) based in NYC. We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Serial Box not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.