Title Marketing and PR Manager/Director

Job description

We’re building the future of reading and listening. Join us.

Serial Box creates short, immersive stories that you can listen to or read. We produce completely original series and tell official new stories around storyworlds like BBC's Orphan Black and characters like Marvel's Black Panther and Jessica Jones.

Our investors have backed companies like Gimlet, Glossier, Slate, Warby Parker, Hotel Tonight, Outdoor Voices. We’ve been featured in The New York Times, Wired, NPR, The Hollywood Reporter, Deadline, Variety, and Forbes.

  • "Like Game of Thrones but for your ears"—i09
  • "The HBO of reading"—NPR
  • "Best of the year"—Apple
  • "Must-have app"—Buzzfeed

About the role:

Serial Box is looking for a creative-driven, hands-on person to lead title marketing campaigns and strategy. You have an incredible way with words and can write weird, witty, and welcoming copy. We’re in high-growth mode and this role will be responsible for ensuring that Serial Box titles reach as broad an audience as possible.

What you’ll do:

  • PRIORITIZE: prioritize and oversee the execution of campaign ideas that have the biggest ROI
  • WRITE: write PR emails, marketing emails, ads--if there's copy somewhere, you've probably crafted it
  • POSITION: Work with the content team to appropriately position titles, and understand the perfect audience profile for each title
  • BUILD PROFILES: Identify and pursue target audiences for title releases, with an understanding of audience demographics, behavior, and the opportunities/environments to reach them
  • ENGAGE: Identify and pursue opportunities for publicity and fan engagement including scheduling offsite events and promotional tours online, on-air, and in-the-flesh
  • BUILD COMMUNITY: Work with ambassadors and creative talent to develop on-brand messaging and share it widely and effectively
  • BUDGET: collaborate with operations and growth teams on marketing budget allocation based on the potential for title reach and growth
  • COLLAB: Contribute to social media campaigns with the community sub-team, to paid media efforts with the growth sub-team, and corporate PR work when appropriate
  • MANAGE: manage and grow your awesome, hungry team

Job requirements

Who you are:

  • You have 5+ years of experience marketing a direct-to-consumer company that sells digital content
  • You're innovative and try "out there" ideas" as well as on-the-rise digital marketing platforms and tactics
  • You self-identify with our core audience--or, at least, deeply understand them
  • You are a creative strategist with a keen eye for building creative that excites passionate fans
  • You are emotionally intelligent and can manage your team effectively and efficiently, leading them into the sunset

    This is a FT staff position, based in Manhattan. Serial Box offers an array of benefits including competitive salaries, stock options, health, dental, vision, commuter benefits, health/wellness benefits, and a generous vacation policy. We’re committed to diversity of all kinds — not just on our team, but in our writers rooms and in the stories we bring to listeners and readers. Also, we only hire extremely welcoming, weird, and witty people.

    Serial Box is a digital entertainment platform (audio and reading) based in NYC. We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Serial Box not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.